Fiat 500e. Silently Noisy

Fiat 500e. Silently Noisy

Fiat 500e. Silently Noisy

Fiat 500e. Silently Noisy

A Fiat 500e print campaign that proves that electric cars can also be noisy.

A Fiat 500e print campaign that proves that electric cars can also be noisy.

A Fiat 500e print campaign that proves that electric cars can also be noisy.

A Fiat 500e print campaign that proves that electric cars can also be noisy.

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problem

Fiat's challenge is to sell the Fiat 500e as a fun, electric and modern car. All this without losing the essence of its classic model.

solution

Considering that the big problem with electric cars is that many people don't like them simply because they "don't make noise", we decided that our campaign should prove them wrong through a serie of "long copy" style prints for magazines.

problem

Fiat's challenge is to sell the Fiat 500e as a fun, electric and modern car. All this without losing the essence of its classic model.

solution

Considering that the big problem with electric cars is that many people don't like them simply because they "don't make noise", we decided that our campaign should prove them wrong through a serie of "long copy" style prints for magazines.

problem

Fiat's challenge is to sell the Fiat 500e as a fun, electric and modern car. All this without losing the essence of its classic model.

solution

Considering that the big problem with electric cars is that many people don't like them simply because they "don't make noise", we decided that our campaign should prove them wrong through a serie of "long copy" style prints for magazines.

problem

Fiat's challenge is to sell the Fiat 500e as a fun, electric and modern car. All this without losing the essence of its classic model.

solution

Considering that the big problem with electric cars is that many people don't like them simply because they "don't make noise", we decided that our campaign should prove them wrong through a serie of "long copy" style prints for magazines.

AD/CW: Kiku Ruiz & Niccoló Vicenzi

year

2023

tools

Adobe

category

Print/Magazine

AD/CW: Kiku Ruiz & Niccoló Vicenzi

year

2023

tools

Adobe

category

Print/Magazine

AD/CW: Kiku Ruiz & Niccoló Vicenzi

year

2023

tools

Adobe

category

Print/Magazine

AD/CW: Kiku Ruiz & Niccoló Vicenzi

year

2023

tools

Adobe

category

Print/Magazine

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.say hello

i'm open for freelance projects, feel free to email me to see how can we collab.

.say hello

i'm open for freelance projects, feel free to email me to see how can we collab.

.say hello

i'm open for freelance projects, feel free to email me to see how can we collab.

.say hello

i'm open for freelance projects, feel free to email me to see how can we collab.