Fiat 500e. Silently Noisy
Fiat 500e. Silently Noisy
Fiat 500e. Silently Noisy
Fiat 500e. Silently Noisy
A Fiat 500e print campaign that proves that electric cars can also be noisy.
A Fiat 500e print campaign that proves that electric cars can also be noisy.
A Fiat 500e print campaign that proves that electric cars can also be noisy.
A Fiat 500e print campaign that proves that electric cars can also be noisy.
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problem
Fiat's challenge is to sell the Fiat 500e as a fun, electric and modern car. All this without losing the essence of its classic model.
solution
Considering that the big problem with electric cars is that many people don't like them simply because they "don't make noise", we decided that our campaign should prove them wrong through a serie of "long copy" style prints for magazines.
problem
Fiat's challenge is to sell the Fiat 500e as a fun, electric and modern car. All this without losing the essence of its classic model.
solution
Considering that the big problem with electric cars is that many people don't like them simply because they "don't make noise", we decided that our campaign should prove them wrong through a serie of "long copy" style prints for magazines.
problem
Fiat's challenge is to sell the Fiat 500e as a fun, electric and modern car. All this without losing the essence of its classic model.
solution
Considering that the big problem with electric cars is that many people don't like them simply because they "don't make noise", we decided that our campaign should prove them wrong through a serie of "long copy" style prints for magazines.
problem
Fiat's challenge is to sell the Fiat 500e as a fun, electric and modern car. All this without losing the essence of its classic model.
solution
Considering that the big problem with electric cars is that many people don't like them simply because they "don't make noise", we decided that our campaign should prove them wrong through a serie of "long copy" style prints for magazines.
AD/CW: Kiku Ruiz & Niccoló Vicenzi
year
2023
tools
Adobe
category
Print/Magazine
AD/CW: Kiku Ruiz & Niccoló Vicenzi
year
2023
tools
Adobe
category
Print/Magazine
AD/CW: Kiku Ruiz & Niccoló Vicenzi
year
2023
tools
Adobe
category
Print/Magazine
AD/CW: Kiku Ruiz & Niccoló Vicenzi
year
2023
tools
Adobe
category
Print/Magazine
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i'm open for freelance projects, feel free to email me to see how can we collab.
.say hello
i'm open for freelance projects, feel free to email me to see how can we collab.
.say hello
i'm open for freelance projects, feel free to email me to see how can we collab.
.say hello