Patagonia. Business to Planet

Patagonia. Business to Planet

Patagonia. Business to Planet

Patagonia. Business to Planet

A Patagonia 360 campaign where the brand's priorities are made very clear.

A Patagonia 360 campaign where the brand's priorities are made very clear.

A Patagonia 360 campaign where the brand's priorities are made very clear.

A Patagonia 360 campaign where the brand's priorities are made very clear.

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problem

Patagonia, one of the world's best known sports brands, wanted to launch a new campaign to raise awareness of a new business model; B2P (Business to planet). It wanted to give importance to recycling, sport and taking care of our planet.

solution

Our idea was to give importance to the things that make us lovers of the planet; things that liberate our Patagonia spirit. We designed a 360 campaign consisting of five main actions; a video, wild posting actions, a billboard handmade with recycled materials, a print piece and some clothing using the billboard materials. The most interesting thing about this campaign is that it revolves entirely around a manifesto whose aim is to express the spirit of the brand, and which is present in both the video and the print.

problem

Patagonia, one of the world's best known sports brands, wanted to launch a new campaign to raise awareness of a new business model; B2P (Business to planet). It wanted to give importance to recycling, sport and taking care of our planet.

solution

Our idea was to give importance to the things that make us lovers of the planet; things that liberate our Patagonia spirit. We designed a 360 campaign consisting of five main actions; a video, wild posting actions, a billboard handmade with recycled materials, a print piece and some clothing using the billboard materials. The most interesting thing about this campaign is that it revolves entirely around a manifesto whose aim is to express the spirit of the brand, and which is present in both the video and the print.

problem

Patagonia, one of the world's best known sports brands, wanted to launch a new campaign to raise awareness of a new business model; B2P (Business to planet). It wanted to give importance to recycling, sport and taking care of our planet.

solution

Our idea was to give importance to the things that make us lovers of the planet; things that liberate our Patagonia spirit. We designed a 360 campaign consisting of five main actions; a video, wild posting actions, a billboard handmade with recycled materials, a print piece and some clothing using the billboard materials. The most interesting thing about this campaign is that it revolves entirely around a manifesto whose aim is to express the spirit of the brand, and which is present in both the video and the print.

problem

Patagonia, one of the world's best known sports brands, wanted to launch a new campaign to raise awareness of a new business model; B2P (Business to planet). It wanted to give importance to recycling, sport and taking care of our planet.

solution

Our idea was to give importance to the things that make us lovers of the planet; things that liberate our Patagonia spirit. We designed a 360 campaign consisting of five main actions; a video, wild posting actions, a billboard handmade with recycled materials, a print piece and some clothing using the billboard materials. The most interesting thing about this campaign is that it revolves entirely around a manifesto whose aim is to express the spirit of the brand, and which is present in both the video and the print.

AD: Kiku Ruiz / CW: Maria Asens

year

2023

tools

Adobe

category

360 Campaign

AD: Kiku Ruiz / CW: Maria Asens

year

2023

tools

Adobe

category

360 Campaign

AD: Kiku Ruiz / CW: Maria Asens

year

2023

tools

Adobe

category

360 Campaign

AD: Kiku Ruiz / CW: Maria Asens

year

2023

tools

Adobe

category

360 Campaign

01

The Print.

01

The Print.

01

The Print.

01

The Print.

02

The Wildposting.

02

The Wildposting.

02

The Wildposting.

02

The Wildposting.

03

The Handmade Billboard.

03

The Handmade Billboard.

03

The Handmade Billboard.

03

The Handmade Billboard.

.say hello

i'm open for freelance projects, feel free to email me to see how can we collab.

.say hello

i'm open for freelance projects, feel free to email me to see how can we collab.

.say hello

i'm open for freelance projects, feel free to email me to see how can we collab.

.say hello

i'm open for freelance projects, feel free to email me to see how can we collab.