Whatever. A Pepsi Manifesto

Whatever. A Pepsi Manifesto

Whatever. A Pepsi Manifesto

Whatever. A Pepsi Manifesto

A 360 Pepsi Max Campaign. A shout out to the brave, to those who decide that if it's their way, the better.

A 360 Pepsi Max Campaign. A shout out to the brave, to those who decide that if it's their way, the better.

A 360 Pepsi Max Campaign. A shout out to the brave, to those who decide that if it's their way, the better.

A 360 Pepsi Max Campaign. A shout out to the brave, to those who decide that if it's their way, the better.

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problem

The brand has been struggling being known as the second or “the alternative” to their direct competitor: Coca Cola Zero. The aim was to reach out to young people by being daring and breaking the standards of conventional advertising.

solution

We decided to dedicate an entire 360 campaign to all those whose answer to "Sorry, we have Pepsi here" with a "Better!" by covering different types of media and to get our message across to as many young people as possible.

problem

The brand has been struggling being known as the second or “the alternative” to their direct competitor: Coca Cola Zero. The aim was to reach out to young people by being daring and breaking the standards of conventional advertising.

solution

We decided to dedicate an entire 360 campaign to all those whose answer to "Sorry, we have Pepsi here" with a "Better!" by covering different types of media and to get our message across to as many young people as possible.

problem

The brand has been struggling being known as the second or “the alternative” to their direct competitor: Coca Cola Zero. The aim was to reach out to young people by being daring and breaking the standards of conventional advertising.

solution

We decided to dedicate an entire 360 campaign to all those whose answer to "Sorry, we have Pepsi here" with a "Better!" by covering different types of media and to get our message across to as many young people as possible.

problem

The brand has been struggling being known as the second or “the alternative” to their direct competitor: Coca Cola Zero. The aim was to reach out to young people by being daring and breaking the standards of conventional advertising.

solution

We decided to dedicate an entire 360 campaign to all those whose answer to "Sorry, we have Pepsi here" with a "Better!" by covering different types of media and to get our message across to as many young people as possible.

The Manifesto.

AD: Kiku Ruiz & Niccoló Vicenzi / CW: Maria Asens

year

2023

tools

Adobe

category

360 Campaign

The Manifesto.

AD: Kiku Ruiz & Niccoló Vicenzi / CW: Maria Asens

year

2023

tools

Adobe

category

360 Campaign

The Manifesto.

AD: Kiku Ruiz & Niccoló Vicenzi / CW: Maria Asens

year

2023

tools

Adobe

category

360 Campaign

The Manifesto.

AD: Kiku Ruiz & Niccoló Vicenzi / CW: Maria Asens

year

2023

tools

Adobe

category

360 Campaign

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Wild Posting.

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Wild Posting.

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Wild Posting.

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Wild Posting.

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The Billboard.

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The Billboard.

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The Billboard.

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The Billboard.

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The Packaging.

03

The Packaging.

03

The Packaging.

03

The Packaging.

.say hello

i'm open for freelance projects, feel free to email me to see how can we collab.

.say hello

i'm open for freelance projects, feel free to email me to see how can we collab.

.say hello

i'm open for freelance projects, feel free to email me to see how can we collab.

.say hello

i'm open for freelance projects, feel free to email me to see how can we collab.