Heinz. Red Cab Service

Heinz. Red Cab Service

Heinz. Red Cab Service

Heinz. Red Cab Service

This is a Case Study for the 2023 Heinz Brief for the D&AD New Blood contest. Award: D&AD New Blood 2023 - Wood Pencil Award winner.

This is a Case Study for the 2023 Heinz Brief for the D&AD New Blood contest. Award: D&AD New Blood 2023 - Wood Pencil Award winner.

This is a Case Study for the 2023 Heinz Brief for the D&AD New Blood contest. Award: D&AD New Blood 2023 - Wood Pencil Award winner.

This is a Case Study for the 2023 Heinz Brief for the D&AD New Blood contest. Award: D&AD New Blood 2023 - Wood Pencil Award winner.

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problem

Grand Theft Auto V Online players can spend a large amount of hours in front of their screens without stopping, so how can Heinz promote offering them a moment to rest and eat?

solution

Heinz, in collaboration with GTA V Online presents Red Cab Service. A unique taxi service that will drive players around the city while they take their time to refuel and eat.

problem

Grand Theft Auto V Online players can spend a large amount of hours in front of their screens without stopping, so how can Heinz promote offering them a moment to rest and eat?

solution

Heinz, in collaboration with GTA V Online presents Red Cab Service. A unique taxi service that will drive players around the city while they take their time to refuel and eat.

problem

Grand Theft Auto V Online players can spend a large amount of hours in front of their screens without stopping, so how can Heinz promote offering them a moment to rest and eat?

solution

Heinz, in collaboration with GTA V Online presents Red Cab Service. A unique taxi service that will drive players around the city while they take their time to refuel and eat.

problem

Grand Theft Auto V Online players can spend a large amount of hours in front of their screens without stopping, so how can Heinz promote offering them a moment to rest and eat?

solution

Heinz, in collaboration with GTA V Online presents Red Cab Service. A unique taxi service that will drive players around the city while they take their time to refuel and eat.

AD: Kiku Ruiz / CW: Maria Asens

year

2023

tools

Adobe

category

D&AD New Blood Winner - Case Study

AD: Kiku Ruiz / CW: Maria Asens

year

2023

tools

Adobe

category

D&AD New Blood Winner - Case Study

AD: Kiku Ruiz / CW: Maria Asens

year

2023

tools

Adobe

category

D&AD New Blood Winner - Case Study

AD: Kiku Ruiz / CW: Maria Asens

year

2023

tools

Adobe

category

D&AD New Blood Winner - Case Study

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The Board.

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The Board.

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The Board.

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The Board.

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i'm open for freelance projects, feel free to email me to see how can we collab.

.say hello

i'm open for freelance projects, feel free to email me to see how can we collab.

.say hello

i'm open for freelance projects, feel free to email me to see how can we collab.

.say hello

i'm open for freelance projects, feel free to email me to see how can we collab.