Lexus. Ball Boy
This is a campaign built on the fact that Lexus is the car brand with the fewest workshop visits.
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problem
Lexus wanted to strengthen its connection with the world of tennis, but in a way where the brand felt like a natural part of the story, not just another sponsor.
solution
We started from a simple truth: as the car brand with the fewest workshop visits, you’re more likely to find a ball boy under a Lexus than a mechanic.
Client: Lexus Europe
Agency: Burns The Agency
Year: 2026
AD: Kiku Ruiz / CW: Alba Quevedo
year
2026
tools
Adobe
category
TVC & Digital
