A unos libros de distancia. Casa del Libro

How many books does it take for a teenager to become Spain’s first female president? Introducing “A Few Books Away,” an initiative in front of the Spanish Congress that demonstrates that anyone regardless of age, stage of life, or background is just a few books away from achieving any goal. Whether it’s becoming a CEO, a financial expert, understanding your teenage children, or making history as the first female president… anything is possible. That’s why we created a tool on the website that calculates and recommends the number of books you need to read to reach your dream. It feels like magic. And that’s the power of reading. The campaign also included a radio campaign on the country’s leading stations, outdoor ads, and guerrilla poster actions in multiple cities, all reinforcing the idea with inspiration and humor.