Heinz. Red Cab Service

This is a Case Study for the 2023 Heinz Brief for the D&AD New Blood contest. Award: D&AD New Blood 2023 - Wood Pencil Award winner.

problem

Grand Theft Auto V Online players can spend a large amount of hours in front of their screens without stopping, so how can Heinz promote offering them a moment to rest and eat?

solution

Heinz, in collaboration with GTA V Online presents Red Cab Service. A unique taxi service that will drive players around the city while they take their time to refuel and eat.

AD: Kiku Ruiz / CW: Maria Asens

year

2023

tools

Adobe