The +1 BIB. Olympics

A Mental Health Day Campaign for Olympics. A campaign to make clear no one should have to carry the pressure alone

problem

When everything feels overwhelming, no one should have to carry the pressure alone, not even an Olympian. And on World Mental Health Day, it was time to recognize the people who help them carry it.

solution

We turned the most visible element of the Games: the bib, into The +1 Bib, highlighting the people who stand beside every athlete. A World Mental Health Day activation right before the Milano Cortina Winter Olympics that put the spotlight on the ones who are usually left out of it.