Lexus. ATP Nitto Finals
This is a Lexus campaign for the most for the most prestigious tournament of the ATP Tour.
00
problem
Lexus wanted to announce their ATP sponsor during the Nitto Finals in Turin, the most prestigious tournament of the ATP Tour, know for its unusual format, where the top 8 players of the year compete to become the ATP #1.
solution
In a league of the best, Lexus is its own toughest competition. A simple execution inspired by the tournament’s format, proving that when the best face the best, Lexus stands alone.
Client: Lexus Europe
Agency: Burns The Agency
Year: 2025
AD: Kiku Ruiz / CW: Alba Quevedo
year
2025
tools
Adobe
category
TVC & Digital
01
The Key Visual.
